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400-500 Words Must Excluding References. Text in-citations are mandatory… strictly no plagairsm 
Incorporate a minimum of at least one course (our text) and one non-course scholarly/peer reviewed source in your paper. All written assignments must include a coverage page, introductory and concluding paragraphs, reference page, double-spaced and proper in-text citations using APA guidelines.
A company’s resources and capabilities are integral to achieving sustainable competitive advantage. Refer to the required videos below. For this assignment, consider your own company or one that you know well.


Develop your analysis by responding to the following questions:
What are the company’s most important resources and why?
What are the company’s most important capabilities and why?
How do the company’s most important resources and capabilities create lasting competitive advantage?
Relate your response to each of the above to related to the videos mentioned. 

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