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As part of the structural decisions taken within the operations context, product and service design is a key element for organizations’ success. Today, many companies promote more creative, collaborative and value-added oriented design processes in order to better respond to customer needs. This approach is known as design thinking.
First, view the following video:
Brown, T. (2009). Designers—think big! TED.  [Video File]. Retrieved from:  http://www.ted.com/talks/tim_brown_urges_designers_to_think_big?language=en
Then: read the article:
Yen, S. (2014). How Design Thinking Drives Competitive Advantage. Forbes. Retrieved from: http://www.forbes.com/sites/sap/2014/08/11/how-design-thinking-drives-competitive-advantage/#7c1f8eaa7a53 
Do you agree that simplicity      is nowadays a key competitive advantage? Explain why or why not.
What other factors do you      consider relevant for adding value to customers?
Share some experiences about      technology products or services that have added value to you as a customer?
In the discussion forum, you are expected to participate often and engage in deep levels of discourse.  Please post your initial response as early as possible and continue to participate throughout the unit. You are required to post an initial response to the question/issue presented in the Forum and then respond to at least 3 of your classmates’ initial posts.  You should also respond to anyone who has responded to you. 

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