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Assignment Steps You will review your article as needed to
complete the following review. This review is to be part of a marketing
white paper. Because you are writing for an external audience be sure
the tone, level of technical complexity, and readability of your
document are appropriate for this type of professional document. What do
I mean? You are addressing professionals but not engineers or computer
scientists:be specific and precise in what you say, they do
not have time to guess what you are saying. Be sure your text is well
written by reading it out loud to yourself and completing an advanced
grammar check.
Talk to them in words they will understand, and avoid or define technical language.
Organize what you are staying so that the audience understands and follows your ideas. Use topic sentences (Links to an external site.).
Title of your reviewWhile
this will be at the top of your review, it will likely be easier to
create after you have completed the rest of the elements. The title must
concisely and precisely let an audience know what you are doing and
what the topic is. Titles that are clear, brief, and interesting are
more likely to get someone to read what is below them. Hint: You are not doing the research, you are reviewing it with a particular focus. Title of the journal article, the authors, and the journal it was published in.State this in a sentence. Byline On the line below your title put “by” with your name after it. Study ObjectiveThis
is a concise statement of the purpose of the study in your article. The
information you need for this is generally found in the abstract and
the end of the introduction. Study OutcomeThis
is a concise statement of the findings of the study in your article.
The information you need for this is generally found in the abstract and
the findings/conclusion/analysis section of the article.Data used for the ResearchThe
section describes the data used for the research, this does not include
the analysis done on the data as part of the research. The information
you need for this section is found in the methods section of the
document. It should include answers to most if not all of the following
questions:Where was the data obtained from? This only
applies to research articles where the researchers obtained data from an
external source.
How was the data collected? This applies to
research articles where the researchers collected the data themselves.
It usually includes where or from what the data were collected, how much
data are included, what types of data are collected.
Statistical Analysis ReviewIn
this section, you will document the statistical method that was used in
the study. The information you need for this section is found in the
methods section of the article. While you will want to provide some
context on how the statistics you are reviewing fit into the research,
this is not intended to be a step-by-step review of the entire research
process. Use as many of the foundational terms from the first two
conceptual assignments as apply to your work and include:Identify
the statistical method(s) used in this work in terms of the
foundational probability and statistics terms discussed in your first
two concept assignments (CA2.1 and CA2.2)
Identify the
statistical method(s) used in the study, what that method does (in
general) and why that was useful in this research
Identify what researchers learned because of using the statistical method(s).
Evaluation of the Article’s TextIn
this section, you will evaluate the audience to whom the article
communicates. You will use the tone and language of the document to
identify and document what audience(s) will be able to understand and
value this article. How can you tell this? Is the article effective at
communicating the material to them? Then, evaluate if this audience is
appropriate for this material. Could this material, in a modified
format, be valuable to another audience? If so, what would need to
change to address that audience effectively? If not, why would it not be
appropriate for other audiences? Evaluation of the Article’s GraphicsIn
this section, you will evaluate the effectiveness of the types of
graphics used in the document and their placement relative to their
discussion in the text. Identify what types of graphics are used, being
specific about types of graphs (Links to an external site.)
used, and their effectiveness for the information they were conveying.
Do all the graphics have numbers and titles? Do all graphics have the
labels needed to identify all their elements? Are they well done and of
an appropriate size to be readable? Could they be communicated in a more
clear way? What way do you think that would be? Are the graphics
located in the article in close proximity to where the topic they
support is discussed? Does their location in the article make them more
or less useful to the topic being discussed? If your article does
not have graphics, discuss what could have been included to make the
work more clear. Be specific in types of graphics. Where in the article
they should be located, and why? Contribution of Research In
this section, you will talk to your potential client and inform them of
the significance of this research and how this statistical tool can be
of value to them in meeting their goals and objectives. The contribution
of the research is generally found in the
discussion/conclusion/implications for the field section of the article.Revision and EditingThis
review will be your case contribution to your group’s white paper. As
such, it needs to be well written. Format the document clearly and
consistently and be sure it is written well. I recommend that you read
your document out loud to yourself to make sure what you are saying is
complete and the ideas flow. When you are happy with it, complete a
grammar and spelling check before handing it in. References This section will use APA formatting (Links to an external site.)
for the reference list. You will have the reference for the article you
are reviewing and any other resources you use (ex. you might use a
statistics encyclopedia to help you describe the statistics method in
you article. The library has several that are available as e-books.). This linked document provides an example of what that can look is given below Assignment GradingThis assignment will be graded in detail on written communication competence and technical accuracy. This will comprise a significant part of your grade for the white paper assignment. Review the attached rubric for grading details. The grading for this section of the white paper will not be released before the white paper is complete. You will lose points on this assignment if you do not participate in completing the total white paper.


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