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Case Study 1 DirectionsObjective:Apply concepts from Chapters 1 and 2 to support your analysis
Instructions: After reading the case study called ‘The Creamy Creations Takeover’
provided at the end of Chapter 2 , answer the below question in a 2-4
page paper. The question includes two parts: The Burger Barn executives see a rosy future ahead for Creamy Creations.
Do you see any reasons why they should not be so optimistic?
Have these executives indeed reached a happy medium between customization and self-serve?
IMPORTANT: Support your response with materials from
the textbook, and additional sources (if necessary). Remember to use
your text to validate your points being made by citing when appropriate
in APA-style (Links to an external site.). Then, discuss in your own words why the quote or paraphrase is important to your overall point.


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