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********CONTINUATION OF FINAL PROJECT ONE: AMERICAN HEART ASSOCIATION
Overview: Not-for-profit organizations need inspirational leadership to assist them in achieving their missions and reaching their altruistic goals. In addition,
good communication practices promote positive public relations and attract supporters.
Prompt: Analyze the leadership strategies and communication practices of the not-for-profit organization on which you will perform your strategic analysis.
Specifically, the following critical elements must be addressed:
I. Introduction: Write an introduction to your paper that includes a hook and a controlling idea (thesis). The introduction should generate interest and let
the reader know what to expect in the paper.
II. Analysis:
a. Leadership:
i. Discuss the specific board structure present in your chosen organization, explaining the benefits of this structure.
ii. Discuss the current management strategies for recruiting, utilizing, and retaining human capital, including to what extent a succession
plan is in place.
iii. Evaluate the current leadership strategies and organizational structure for strengths and weaknesses in managing boards, volunteers,
and staff.
b. Communications:
i. Discuss the current communication strategies being used throughout the organization, internally and externally, for promoting the
organization’s shared values.
ii. Discuss the organization’s public relations strategies and specific branding techniques.
iii. Evaluate the current communication strategies for opportunities for advancing the goals of the organization both internally and
externally.
III. Conclusion: Write a conclusion to your paper that summarizes the organization’s leadership strategies and communication practices. Tie the conclusion
back to your controlling idea (thesis).
Guidelines for Submission: Submit a 3- to 4-page Microsoft Word document (not including the title page or references). It should be double spaced with 12-point
Times New Roman font, one-inch margins, and APA formatting.

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