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Marketing an Event Using Social MediaLEARNING GOAL: CREATE A SOCIAL MEDIA MARKETING PLAN FOR AN ARTIST’S PERFORMANCE IN A LARGE VENUE.You or an artist you work with is giving a concert at a large venue in a nearby city and you need to fill the seats. To accomplish this goal, you need to create a visual marketing plan to show how you will market the upcoming show. A large part of any marketing campaign will include your plan for social media – outline your plan to promote this event using websites, influencers, and bloggers.Influencer Marketing:Identify a minimum of 5 influencers or bloggers you would want to write a post or feature about your show. Then research these traffic sources (social media influencers) you think will get you the traffic you need to market your event. The accounts you are targeting can be on appropriate platforms like Twitter, Tik Tok, Twitch, Snapchat, or Instagram, but and at least one traffic source should be a blog or other website. Finally, create an image showcasing the social media accounts that will make up your plan.Your marketing plan should include:The number of “followers” for every influencer or Blogger you are engaging as part of your plan
An estimate of monthly unique traffic (your best guess at what the traffic will be)
An estimate of the click-through rate (your best guess at what the click-through rate could be)
Your “Converted traffic” goal (your best guess at how many people will actually buy a ticket for a show from an online ad or influencer mention)
The assignment must:Describe the event in a paragraph or so.
Describe how you will connect with fans via the outlets you choose in a paragraph or so.
Describe how success will be measured.
Share the data that supports your plan.
To SUBMIT this assignment: Must be in (.jpg, .png, .gif). Also in a short paragraph add any info describing the project and what you have learned.
Requirements: .doc file


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