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SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. This type of analysis is a standard approach in both the business and public sectors. It allows a researcher to go beyond a simple description of an organization and its operations. See the Unit 4 slideshow further discussing what a SWOT analysis is, and how it works. Students must identify three strengths, three weaknesses, three opportunities, and three threats for the organization that they have selected. Title Page
Introduction (Company Identification)
SWOT AnalysisStrengths
Requirements: This document does not have a page length requirement. I only ask that you substantiate the claims that you make within each section through the use of external sources. The modified APA outline above should be followed. Twelve-point Times New Roman font should be used. Paragraphs shall be double-spaced. An organization must look at itself through two different perspectives:ExternalMega-trendsIndustryMarketCompetitionInternalManagementStaffCustomersPerformance indicatorsCharacteristics of a business or organization that give it an advantage over others in the industry of aviation*** notice that its should be an aviation organization**SWOT Analysis -StrengthsMay include:Financial resourcesCapabilitiesProductsServicesBrand loyaltyManagementWOT Analysis –WeaknessesMay include:High cost of production or serviceNarrow product lineWeak market imagePoor managementUnder-skilled or undertrained employeesRemember, weaknesses arecontrollableCan be minimized or eliminatedSWOT Analysis –OpportunitiesExamples:Rapid market growthChanging consumer needsNew technologyGovernment deregulationEconomic upswingOrganizations need to recognize when these opportunities will occur so that they can take hold of them ASAPSWOT Analysis –OpportunitiesExamples:SWOT Analysis –ThreatsExamples:Entry of foreign competitors Product life-cycle in declineChanging customer needsRival organizations adopt new business models/strategiesGovernment regulationEconomic downturnPandemicsSWOT Analysis –HazardsCan be very subjectiveLack detail and structureShould have more Weaknesses than ThreatsOpportunities and Weaknesses are easily confused:Improving communications or lack of communications?Opportunities are about growth and focus on goals***Be sure that you can substantiate your claims through references (must be APA format)


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