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What’s the Point?
This is your general brief statement, the strategic lesson you have learned by analyzing the article. Do not simply repeat the title of the article. Notice that you might be able to derive several lessons, but you will select and focus on only one point.
List the data and title of the WSJ article.
o Part1. Plan of Action.Describe the actions taken by management and the economic characteristics
of the decision that makes it strategic.
o Part 2. Situation. Explain the strategic issue that managers had to address.
o Part 3. Objective & Outcome. Explain the logic i.e., how the actions improve the situation.
o Part 4. Generality. Explain if this is a problem that other companies (even in different industries)
are facing now or could be facing in the future?


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